David Roth, the CEO for EMEA/Asia of The Store at WPP (the world’s largest advertising consortium) had heard about our previous work and came to us for help in creating his new blog where he shares his thoughts and insights in the retail industry.
Since David is a busy man, it was crucial that the site is easy to update and add different type of content to. Apart from designing a visually beautiful blog flow, we also made sure that the backend had as much care go into it as well.
Apart from the blog flow, we created a separate section where David can add his publications and make them available for downloading through an intuitive admin interface.
Having this blog, David has increased his blogging greatly since it is now an easy task instead of the chore it used to be.
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