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Why the SEO Industry Shouldn’t Be Surprised About Its Bad Reputation

A couple of weeks ago, Paul Boag wrote an article on Smashing Magazine that I personally thought had many good points in it. This post was slammed in the comments by people in the SEO industry, telling Paul why he was wrong and was followed up by a most excellent post “What The Heck is SEO? A Rebuttal” collaboratively written by trustworthy people in the SEO industry, explaining that in fact, Paul has the SEO industry all wrong, explaining what they really do.

What I find interesting about this, is reading the follow up post on Smashing Magazine, and one by Joost de Valk to learn that I, like Paul, have another image of the SEO industry that they so fiercely want to defend, and rightly so. Read More »