Thoughts, articles and tutorials about web and design.

Case Studies

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New Website for Caparol – Collaboration with VimleWebb

A few weeks back we launched a new website for Caparol, a paint manufacturer (if that’s the English term…) here in Sweden. This was done in collaboration with VimleWebb who we work a lot with.

Our part in this project was to help make parts of the site easier to update by building custom functionality to extend upon the core WordPress feature-set.

Store Locator

Part of what Caparol wanted was a store locator where they could easily insert new resellers where buyers could find their paint. This store locator had to be easily updatable so we decided to utilize the custom post types in WordPress to essentially build a store display.

By integrating this with the Google Maps API, we were able to create a user friendly page for finding the store nearest to the customer location, at any given time.


Launching a New Site for the Photoshop Hall of Fame

Earlier this year, Scott Kelby came to me and asked if we wouldn’t be interested in helping him re-design and re-launch the Photoshop Hall of Fame website which had been left alone for a few years. Needless to say, I accepted and over the past couple of months we have been working closely with the teams at NAPP to create this new website and we are very happy to finally be able to share the new site with everybody. Read More…

Launching an Updated Website for Team Hälso & Friskvård

We have been working with local personal fitness and training company Team Hälso & Friskvård for several months to create an improved website for them to attract more customers.

Their old website wasn’t bad at all and we have kept the design, which is deeply rooted in their graphical identity and just improved on it.

Our Goals

We had a number of goals that Team HF set for us to make the new website look better. Firstly, it needed to perform better. They had a fairly high bounce rate on the site and were not getting any major leads of their contact us section. Attracting more leads became the lead goal.

Secondly, Team HF wanted to increase the number of people that used their training center and gym by updating its training section with a more appealing page design.

Finally, we were asked to make the site easy to keep up to date with new content and information.

What we did.

Let’s now take a look at what we did to improve their website and make it perform better.

Backend System Change to WordPress & Code Tweaking

The site used to be powered by a .NET based content management system that was custom made by the agency that initially made their website. We suggested that we change the backend system to WordPress for several key reasons:

  1. Extensibility: The custom CMS would be hard to extend with new features, even contact forms.
  2. Ease-of-use: WordPress allows us to make it easier for Team HF to update more of the website themselves which was one of their key requirements.
  3. Security: By choosing WordPress, we can ensure that the site is constantly being updates to patch the latest security threats which would be harder and more costly on the custom CMS.

Team HF Framsida

Redesigning the Frontpage

Team HF’s previous frontpage did not have much information to lead you through and want to explore the site. It was pretty unclear where you should be heading next. To solve this, we created a new design (within their existing layout and graphical identity).

Specific services are immediately visible along with good-looking photos to attract the viewers attention and make them go deeper into the site and become interested in the services that Team HF offers.

Finally, we chose to clean up the page, make the design simpler and make it less cluttered with inconsistent font sizes and families.

Team HF: Standardsida

Introduced Quick Contact Form

To make it easier for them to convert visitors into customers, we added a contact form on each informational page on the site that asks the visitor if he/she wants to learn more, allowing them to painlessly drop their name and contact information. This can be picked up by the team at Team HF to call or email the lead and close the deal.

By allowing users to painlessly contact them, we dramatically increase the likelihood of new customers as Team HF themselves can personally contact the client and sell the products in a more personal way than the website can, without the client having to do much work.

Team HF: Träning

Cleaner Design & New Training Page

As a final part in reaching our goals, we opted to fully re-design the main landing page for the training section to promote the different services that are offered and overall make it more visual instead of the old text based section.

Many of the links and graphics on the old site lacked contrast, making it hard to use and navigate the site. This was improved by altering some of the colors, still keeping it within the main graphical identity.


Even though the new site was only just released we have seen an increase in leads coming through the instant access contact forms on every page of the site. With time, it remains to be seen how much the bounce rate is being affected, but we are confident that Team HF will ultimately gain more customers through their updated website.

Launching A New Website For FocusOnNature

I’m very pleased to share the latest website that we are launching with you. During December and January we have been working with Einar Erlendsson to create a new and professional web experience for FocusOnNature, his company that runs photography workshops in beautiful Iceland.

Einar approached us in November when he had realized that building a site himself would have been too time consuming. His requests were clear. A clean and professional design that highlighted the gorgeous photography that frankly speaks for itself.

[blockquote align="center" cite="Einar Erlendsson, FocusOnNature"]I could not have imagined how professionally Erik worked and how great our co-operation would be making the new FocusOnNature in Iceland website.[/blockquote]

Read More…

Launching A New Website for The Grill in San Fransisco

I’m very happy to share that we are launching a new website this week for The Grill, a restaurant in San Fransisco that specializes in burgers and sandwiches.

We built the website using the latest standards both by using HTML5 but also by using some of the new features in WordPress 3 to create a powerful yet easy to use backend. Let me a take a few moments to go through the new website with you.

Read More…

Launching New Website for The Lightroom Queen

We are pleased to be launching a brand new website for The Lightroom Queen today. Victoria Bampton (The Lightroom Queen) wanted to update her website to a more modern feel featuring the Adobe Lightroom interface. At the same time, Victoria wanted to easily be able to update the entire website through a web admin panel.

The new website is designed closely around the Lightroom interface, featuring similar UI conceptions and colors. On the backend, the site is powered by WordPress which is easy to use and appropriately sized for her website. In addition, the website features advanced book templates which makes adding new books simple.

View the website in our portfolio »